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This post comes from Maddie Davis of Enlightened Digital, a digital magazine dedicated to the top tech and business news, updates and analyses. Maddie is the co-founder of Enlightened Digital and a tech-obsessed female from New York City. She lives by building and redesigning websites, running...

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By: Raj Patel, senior director of corporate and field marketing, Virtual Instruments

The decisions companies make about their IT investments can affect their success for months or years to come, which is why IT leaders look for expert advice long before they get in touch with sales reps. or...

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By Dennis Flynn, director of corporate marketing, Maxwell Technologies

I have never worked as a long-haul trucker. I don’t know what it feels like to spend days on end staring at not much more than the open road, and I couldn’t tell you about sleeping in the back of a rig, hoping its battery would...

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By Loretta Jones, vice president of marketing, Insightly

At least once a month, I get an email from a customer who wants to play a part in our marketing efforts. As a business, our reason for being is better customer relationships, so those emails offering to help spread the word about Insightly...

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By John Donnelly III, former senior vice president of global sales and marketing, Crimson Hexagon

Whether your business is an early-phase startup or has a decade of experience under its belt, a solid analyst relations program can provide great value in terms of market awareness and validation....

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By Devlyn Coelho, director of corporate marketing, DataGravity

Not everything that matters to your company is newsworthy. That doesn’t mean no one will care or pay attention to your non-news. If your company won a (lesser-known) award, hired a (non-executive) employee, made a (less-than earth...

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Guest blog by Eric Sullivan, chief product officer of StringCan Interactive, president of Baked & Branded

I spend the majority of my time working with startup entrepreneurs. As a serial entrepreneur myself, it’s easy for me to put myself in my clients’ shoes to understand the specific product and...

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Guest blog by Kirsten Foon, senior director of marketing at Embotics

This blog is dedicated to all you non-believers out there. You know who you are. Maybe you are a product marketer or a superstar on the sales team. Either way, you probably don't believe that PR and marketing correlates to...

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