I was formally trained as a middle-school educator - specifically, a science teacher. In the process of teaching, I learned some crucial lessons in marketing. I'm not sure how much time you have personally spent with 12-year olds, but let me tell you: they’re a tough crowd when you’re selling the...
You’re angry. You just went to a high-rated restaurant that has been the talk of the town. Your food was expensive, as expected. It tasted excellent, but you weren’t blown away. You walk out of there scratching your head. What could have been better? Then, BOOM, it hits you.
By the end of this year, NuTonomy plans to test autonomous cars in the streets of Boston to stay ahead of competitors such as BMW, Ford and Google. NuTonomy CEO Karl Iagnemma noted that while computers can program a car to follow the rules of the road, other human drivers might intervene, so the...Read More
My grandmother was known for her eccentric fashion style; she also refused to get rid of anything. At any given time, you could find a flying saucer hat, a poodle skirt and a groovy pair of bellbottom jeans in her closet. She had a saying for staple items and accessories: “Don’t throw it away; it...Read More
When I started working at Metis in 2013, I just missed the tail end of Kate Sena’s second co-op cycle with the company. It was immediately clear, however, how much the team missed her presence. Kate is as reliable, genuine and straightforward in client meetings and group brainstorms as she is...Read More
I’ve worked with Metis Communications for almost three years – and I’ve lived in a farming community in southwest Georgia for all of them. To this day, it amazes me how similar some aspects of farming are to my job in PR.
Cotton is one of our main crops in the fall, and the “south Georgia snow” is...Read More
I’m a ghostwriter.
I do plenty of other things as part of my job, but the core of my professional skill is the ability to take someone else’s ideas and point of view, and write them down in a way that people sort of, sometimes, seem to like. You might have read some of these words. They end up in...Read More
When you write a new piece of content, who do you picture as the reader? When you help your business development rep script a new phone pitch, can you picture the person on the other end of the phone?
If the image in your head is grainy and out of focus, it’s time to develop target buyer personas...Read More
How do you read?
You might be a print-book purist, like 38 percent of Americans; you might belong to the 28 percent of people who throw an e-reader or mobile reader app into the mix. Perhaps you identify with the quarter of Americans that didn’t read a book in the last year, but you keep up with...Read More
Social media makes the world go round - or at least, it’s how news gets around the world these days. Most marketers recognize the importance of a solid social media brand campaign that regularly puts you in a consumer’s news feed, increases your visibility and brand recognition, and encourages...Read More
With companies like KAYAK, ITA Software, Hopper, Carla and a dozen others innovating technologies to automate the calculation of travel schedules and ticket prices, share the best times to buy flights or find a rental car on demand, Boston is becoming the U.S. epicenter for travel technology....Read More
Today, we’re unveiling our brand spankin’ new website. We’ve been working hard on creating this new look, and we’re so proud to put it out into the world.
Earlier this year, we set out to update and refine our brand to better reflect who Metis is and what we do. First up: our website. We partnered...Read More
It took about .3 seconds after meeting Kate Connors for the first time to understand that she was about to change our team for the better. During her first month at Metis, Kate began distributing her famous Quotes of the Week roundup, showcasing not only her penchant for witty commentary but also...Read More
You know the magic that happens when you work with awesome people? We think it’s everything, and we love working with clients and partners who bring that kind of chemistry into our days. Every month, we sit down with one of these execs to talk about PR, marketing, the future of their industries,...Read More