Are You on Google+?
It’s hard to ignore news from Google, so when the search giant announced plans for its new social release, the Web was abuzz with rumors of a potential Facebook challenger. Since then, there has been much debate over the success of Google+ and if it can indeed compete with Facebook. But, as head of Google+ Vic Gundotra pointed out, we’ve been looking at the comparison all wrong. Google+ isn’t a social network; it’s a social layer. Google+ provides users with an overlay of tools with which to better socialize. So, instead of worrying about the number of users, we should be eager to take a step forward into social integration.
Here are a few articles to help your business develop a presence on Google+:
- HubSpot explains how to get started, noting that adding Google’s +1 button to your website is important, as you can reach 3.5 times more Google+ visits.
- Having doubts about adding another social profile? Sherilynn Macale at The Next Web will persuade you otherwise as she thoroughly assesses why brands should use Google+.
- Copyblogger takes a deeper look at Google’s new search algorithm and explains why a presence on Google+ is a must for marketers looking to drive site traffic and boost search engine rankings.
- Following Google+’s redesign, MarketingWeek outlines what the new changes mean for brands
Are you on Google+? Add Metis to your circles.