How to Keep Your Company LinkedIn Profile Active
Posted on Sat, Feb 18, 2012
By: Kathryn
Like Facebook, where people post statuses or details on what they are doing, LinkedIn allows individuals to post updates, as well. Companies can post status updates, too.
LinkedIn company pages must be more than just static pages – the set-it-and-forget-about-it approach. Users need to maintain updated, targeted pages and engage with LinkedIn followers. Updates are THE way to engage with your business’ community. Companies can post their news, opinions on industry topics, and event information (complete with links) on their LinkedIn pages. Updates are shared automatically in each follower’s news feed and in a prominent position at the top of the company page.
And the best part is that LinkedIn organically tracks the number of impressions or views your news receives, as well as the level of engagement from your LinkedIn followers who share, click, like or comment on your update. Additionally, these news postings may serve as the basis for an interactive community discussion. Individuals may like your comment, comment on your post, or share it with their network and friends. Very similar to how Facebook works, right?
If your company wants to grow its number of LinkedIn followers and engage with them, company updates are a relatively simple method for doing that.