PR Marketing & Strategy Blog

Why Tech Brands Should Join Pinterest

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By: Rachel 

Since its recent launch, the social scrapbooking site Pinterest has witnessed explosive growth in terms of the number of users and the amount of referring traffic. (And, keep in mind that new members can only join by invitation.) If you’re one of the few people who haven’t yet heard about Pinterest, the site is basically an online pin board where users can pin images and videos of interest to share with other users. The site has a large female user base, and much of the content focuses on decorating, fashion and food. But don’t let that deter you if your business fits into another market. 

Companies – no matter their industry – can use the site to promote a lifestyle associated with their brands. Smart brands are creating a curation of images of their products, quotes that align with their core values, behind-the-scenes office tours or representations of employee interests.  

Now’s the time for marketers to develop a presence on Pinterest, so we’ve pulled together a list of the best resources to get started:  

• “The Ultimate Guide to Mastering Pinterest for Marketing” (Hubspot) – The inbound marketing experts at Hubspot created a thorough overview of tips and best practices for marketers looking to start pinning.
   
• “Why Pinterest is 2012's hottest website” (CNN) – Mashable’s Pete Cashmore outlines the many reasons for Pinterest’s booming growth and how the startup strayed from previous social sites.
   
• “Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined [STUDY]” (Mashable) – Still wondering if you should have a presence on Pinterest? Consider that Pinterest drove 3.6 percent of referral traffic in January, beating YouTube, Reddit, Google+, LinkedIn and MySpace, and you might be convinced to give it a shot.
   
• “Should Marketers be Pinterested? [Infographic]” (MarketingProfs) – Check out this post for a detailed look at how to manage a brand’s Pinterest account while measuring success and added value.
   
• Pinterest is What YOU Want it to Be” (C.C. Chapman) – Chapman offers great insight for users looking to tweak how they use the social media site to get the best results in return.

While you’re at it, check out some brands making the most of Pinterest:

• Mashable

• Whole Foods

• Nordstrom

• General Electric

• Metis