PR Wish List for a Happier Holiday
Posted on Tue, Dec 20, 2011
By: Metis
Dear, Santa.
We’ve been good this year. Very good. And there are a few gifts we’d love to see in our stockings on Christmas morning. Can your elves hook us up with:
Customer references to talk to the media on behalf of every client – If you make those references articulate and always available, we’ll squeal when we open the package.
Positive analyst feedback – Validation from industry leaders is more delicious than candy canes.
Willing corporate bloggers – Who doesn’t want to wake up Christmas morning and find a blogging executive under the tree? Can she come complete with opinions on industry developments and enthusiasm for engaging with readers?
Social media devotees – We want to work with people cautious about joining the right conversations, but it would also be great to have a whole set of social media fans who love to speak the truth.
Hot product updates – It’s always fun to launch a kickin’ new solution that catches the attention of reporters, analysts and bloggers.
Welcome mats for constructive criticism – Companies that embrace critiques from industry influencers will only improve themselves and their products. Businesses that act on criticism, are confident in their products and stay industry-aware are more prepared to impress influential groups of people.
Daring dreamers – We want to play with video, infographics and other new toys in the New Year, and we’re looking for playmates eager to join in. Does that describe your business? Let’s talk after the holidays.