Carpe PR Diem: Seize the PR Day!
Posted on Sat, Jan 07, 2012
By: Kathryn
My two lives as a technology PR executive and mom don’t usually overlap. But in my five-year-old twins’ constant replay of their new CD, “Disney’s Phineas & Ferb: Across the 1st and 2nd Dimensions,” I found the sweet spot. The song “Carpe Diem” is about how to grab opportunities when you see them.
PR is just that – it is about seizing the day, grabbing those opportunities that are out there to raise awareness of a company or product. While attending a recent webinar on PR measurement, I was struck by one company’s report that LinkedIn conversations were at the root of many of their sales. LinkedIn was how they seized the day with their social media engagement and PR efforts.
Social media PR is that opportunity that companies need to grab. There can be no more waiting for the “right” time for you to join the conversation; the time to leverage social media PR, expand awareness and close sales is now.
Phineas and Ferb have it right. You have to make the most of every minute or opportunity. In the world of PR, that means grabbing hold of social media and using it to the best advantage for each company. Social media and online communication are quickly catching up (and in some markets eclipsing) traditional PR tactics. As Phineas and Ferb say, “Every day's a brand new day, baby, carpe diem!”