Blog for Sales and Exposure
Posted on Tue, Oct 18, 2011
Guest blog by Chad Hall, founder and vice president of sales at Ioxus, Inc.
“Why should we blog? We don’t have time.” It’s a statement we say frequently at Ioxus. We’re an emerging ultracapacitor startup with many internal technology priorities, and we’re always on the go working to establish a successful global presence. Well, for all of you out there who are muttering the same question, here’s the answer:
My colleague, Brendan Andrews wrote this blog, “Greening the Automotive Supply Chain.” Less than two months later and after Metis’ blog distribution, a Design World reporter wrote a standalone article based on it: “Are ultracapacitors poised to replace batteries?” The article quotes Brendan’s blog. Not only does the publication reach our target audience, the story provoked more than 75 Ioxus whitepaper downloads from leads including top-tier car manufacturers and military personnel. Our site traffic also skyrocketed by more than 300 percent compared to the day before.
Ioxus has built a worldwide presence among design engineers, media, analysts, partners, investors and other audiences due in part to our blogging efforts. While timelines and deadlines can come upon you quickly, if you plan and commit to blogging, you will see sales success.
A lot of marketing and PR firms make recommendations and simply back off if you say, “no.” They don’t describe the value or push you to the next level. Metis doesn’t allow this. Our team at Metis wants us to be successful, see return on our PR investment and drive awareness for our business. We listen to the experts – they’ve helped us build a formidable presence online and in the market at large.