PR & Marketing Strategy Blog

You are a Member of "The Survivors Club"

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By Cathy

The earliest scary memory I have is of my older brother asking me if I wanted to watch “an awesome movie.”  I was five years old, and I did everything he told me to do, so I said, “yes” and asked for popcorn.

The movie was Salem’s Lot, and I did not think it was “awesome.” I screamed and cried until my parents came to see what the commotion was.   I stayed scared of vampires until Buffy arrived, and then I spent four years in vampire-fixated New Orleans during college.  Once I got educated on the genre, it helped alleviate my fears and reassured me that I would be able to hold my own against the undead, if the need ever arose.

This path from fear to knowledge to survival is outlined in “The Survivors Club,” a fascinating look into the psychology of survival.  Think about the last time you were really scared. What happened to your body? Your surroundings? The time? The book provides insight into figuring out how we survive difficult situations. While its focus is not on business survival, the lessons apply.

• The first lesson – Everyone is a survivor. There isn’t some special DNA or chemical makeup that makes one person reign over the rest of us. We all have the fight in us; we have to decide to tap into it.

• The second lesson -- It’s all relative.  We all have Everests to climb (and the undead to fight, the clients to woo, etc.).  By managing your expectations, it’s easier to see past your fears.

• The third lesson -- You are stronger than you know. Trusting your instincts becomes easier once you read through some of the survival stories and studies to learn how to better prepare yourself for the unexpected.

The book provides a range of topics, highlighting the science of luck, the probability of survival formula, how animals smell fear, what you can learn from sharks and so much more. “The Survivors Club” provides both the amazing stories and the science behind the study of surviving. It’s a great read, whether or not you ever face off against supernatural enemies in your personal or professional life.