Stuck in a Little PR and Marketing Box? Read “Content Rules.”
Posted on Wed, Apr 27, 2011
By Cathy
Ever find yourself humming or singing a tune that just won’t leave you?
One that has always stuck with me is the “Little Boxes” song by Malvina Reynolds from the Showtime hit “Weeds.” I found myself thinking of the song when reading the book “Content Rules” by Ann Handley and C.C. Chapman.
The definition of content is:
a) something that is usually contained in a box, and
b) something that is to be expressed through some medium.
While reading “Content Rules,” I started to realize how many little boxes companies create to trap the great ideas they could be sharing through multiple mediums. If you have ever asked the following questions of your marketing or PR campaign, go find the answers in “Content Rules.”
- How can I show my customers I am serious about their needs?
- How do I start creating content?
- Why should I spend time creating content?
- How do I make my case studies standout?
- How can I learn from the best in the industry?
- How can I make my blog the hub of my online content?
The authors avoid marketing mumbo jumbo to help readers start small and create an approach that works. They help you psych yourself up to be a content creator and give you a step-by-step guide to create presentations, podcasts, videos, e-books, case studies and FAQs.
For those of you who have been playing the content marketing game for years, this book is a great refresher on how to create content that actually resonates with customers. My favorite line is the title of chapter 6: Share or Solve; Don’t Shill.
You have what it takes to create content that shares ideas and solves problems. Your imagination is waiting for you. Trust it, read “Content Rules,” and get started.