PR Marketing & Strategy Blog

Not Achieving Your Flow? Try Pandora.

Tweet  

  

  

 delicious  

  

By Katie

Here at Metis we have been working on putting down our core values on paper.  We live and die by our sayings here at Metis and after reading Delivering Happiness by Tony Hsieh, we decided to make them official. One core value that every little Metis-ite proudly owns is the ability to “achieve the flow.”  This is our version of being in the zone.  It’s easy to get distracted in PR -- the ever-growing e-mail inbox, status calls, client Skype conversations and company staff meetings.  So, how do we get it all done?

Everyone does it differently.  Some mentally prepare with a quick game of zombie killing in Call of Duty.  Others bring their laptops to the Metis recliner next to our favorite office puppy, but most of us here really enjoy cranking tunes to help set the stage for the work dance. There are numerous studies that show listening to music can boost productivity.  Here's one great article from GigaOM that pondered these findings, too.

We are always leveraging and applauding technical solutions and applications that make us work better, so in this light, I feel it is only right to thank the makers of my favorite music “flow” application: Pandora.  What a genius solution. 

A group of musicians and technologists at the Music Genome Project created Pandora, a comprehensive analysis of music by genre.  These musical geniuses listened to tens of thousands of different artists and assembled hundreds of musical attributes or "genes."  The listener chooses a musical identity and Pandora presents similar-sounding music.

I could go on and on about Pandora’s neat factor, including all of its advancements over the years.  You can create a profile, link it to your social network accounts, listen on your smart phone, and more.  Now, there is even the option to pay for a pro account to avoid the (horrid) advertisements that have come to support the project.  If only the pro account allowed me to control my coworkers’ questionable Pandora station choices.