A PR Practitioner's Letter to Santa
Posted on Thu, Dec 23, 2010
By James
It’s not often my morning commute reminds me of my childhood, but today was different. I saw a fellow MBTA commuter with several letters in her hand, including an envelope with crayon text that was clearly for Santa. “It’s been years since I wrote one of those,” I thought to myself.
With feelings of nostalgia mixing with the smell of fresh baked cookies here at Metis, I thought there was no time better to grab a snack and a glass of milk and write jolly old Saint Nick my Christmas wish list on behalf of PR professionals everywhere.
- An up-to-date masthead on every publication’s website: I understand why publications hesitate to do this, but it’s a win-win for reporters and PR folks. Reporters will see fewer pitches that are not relevant to them while PR pros will spend less time figuring out who the proper contact is. (For what it’s worth, CRN.com is excellent at this).
- Clients with a green technology angle: Anyone who has paid attention to the news over the past several years knows that it is good to be green. There’s a lot of ink used to cover green topics, and it’s a dream to pitch green technologies/initiatives.
- Office furniture that doesn't require assembly: I think this is my inner intern talking.
- A commitment to valuable and targeted content: In the age of the Internet, content is king, and any content created by companies (blogs, whitepapers and videos are just a few examples) gives us more ammunition to do our job effectively.
- A dog in the office every day: When Metis’ four-legged friend comes walking through that front door on Friday mornings, she brings a positive and excited attitude that rubs off on all of us.
That is just one humble intern’s holiday wish list. What professional gifts would you like to unwrap?