Customers are the Cornerstone for Public Relations
Posted on Fri, Nov 19, 2010
By Kathryn
Customers are key for success in public relations. They indicate real revenue and validation of a company’s technology and strategy in the market. Every day we hear from external audiences: “Can I speak to a customer?” “Do you have a customer in such-and-such market?”
A handy dandy way to address these questions is to group customers by vertical markets, which leads me to think of the old song, “Hail, Hail, The Gang’s All Here! Having the whole gang of customers in a vertical market segment makes it easier to supply the customer needed meet a writer’s deadline. And when you find your client has several customers in the same vertical market or who all use the same technology platform such as VMware, it is time to bring the gang together and unleash the “blitz.”
Take, for instance, one of our data center clients, FalconStor Software. As a leader in the data protection and backup market, FalconStor has a number of customers across different vertical markets. Using the blitz approach, we focused on the healthcare sector earlier this year, announcing new customers and securing case study placements and interviews within healthcare-focused publications. And we are doing the blitz again – this time focusing in on the growing group of newer VMware-based customer environments through podcasts, press announcements, case studies and press interviews. Check out the results here.
The blitz provides companies another way to emphasize their leadership roles in specific markets, announce several new customers and provide validation to journalists seeking more than a quote from a corporate executive. It also gives us all a reason to belt out my revised version of the Pirates in Penzance.
Hail, hail, the gang's all here
DR and IT experts take care
Using FalconStor and VMware
Hail, hail, the gang's all here
Three cheers for FalconStor!