Integration is the key to any communications strategy
Posted on Fri, Oct 22, 2010
By Kathryn
Sitting at Children’s Hospital recently while my son underwent a speech evaluation, I was reminded again of the importance of proper, clear and concise communication. As a PR professional, I help companies communicate to broad audiences of investors, customers, partners, media and the general public on a daily basis. Without a clear message for these groups, a company could fade into virtual obscurity. Similarly, those who speak daily with my son can understand his mispronunciations and sound replacements, but to reach broader groups, he needs to adjust the way he communicates. And with a bit of assistance, he’ll succeed in reaching that goal.
Sometimes companies also need help crafting consistent and effective messaging – focusing on key points to hammer home who they are, what they do and how they help customers. We work with clients to drill down into the WHAT and HOW to effectively communicate their value propositions and deliver them to appropriate audiences.
But in today’s age of social media, companies need to deploy more than just the traditional communication vehicles such as press releases, byline articles, investor reports and newsletters. Facebook, Twitter, LinkedIn, blogs, SlideShare, podcasts and other methods are essential to effectively communicate to almost any market. Integration of online content, public relations and social media is the key component for companies to consider when delivering their messages.
This is the ideal we pursue at Metis. It is this integrated mix of strategies, tactics and tools within our programs that helps our clients secure new customers and partners, as well as expand market awareness. Similar to finding the right speech therapist and therapy schedule for my son, so must companies find the ideal approach to communications integration.