Public Relations Flavor and Lush Varietal Character
Posted on Wed, Oct 20, 2010
By Courtney
Ramping up with a new client is always exciting. I enjoy the process of sharing new ideas with new people, seeing how different companies operate, and learning new markets and products. It is a lot of work, but when done well, it sets a solid foundation for a successful relationship. There are even times when it doesn’t feel like work. This has been the case with one of Metis’ newest clients, Truro Vineyards of Cape Cod. In our first week of working with the vineyard, I got to know them real, real well. Lucky me!
Earlier this month, Metis’ very own Melanie LaPlume married Jim Lord in Provincetown and they had their reception at the vineyard. It was beautiful. Rolling hills of vines, the smell of salty air – As I stood there, surrounded by family and friends (including a couple of other Metis Mavericks) I thought “Life is good.” I was so happy to be a part of it for two reasons: As a dear friend of Melanie and Jim’s, it was a special day and a wonderful night. Secondly, as the vineyard’s new PR firm, we were thrilled to see just how smoothly the operation ran. Kristen Roberts, who helps manage the family-owned vineyard, and her team were flawless.
Not a week later, I headed back to the vineyard with my teammate, Peter Gett, to have a kickoff meeting and wine tasting. Both were fantastic. Dave Roberts, Kristen’s father, joined us and suggested we sit outside. It was a stunning morning without a cloud in the sky. In the 15 years I’ve been working with businesses, it was one of my favorite kickoffs. How could I not love sitting in a vineyard on a beautiful day, brainstorming and planning? Dave and Kristen are passionate about what they do and about the quality of their wine. They have a lot of great ideas on how to grow the business, and we are excited to help.
After the kickoff, Peter and I participated in a tasting. The wine is delicious. I had tried some of Truro Vineyard’s wines before at restaurants on the Cape and at events leading up to Melanie and Jim’s wedding. But I had only ever tried a few. To sample most of their portfolio was incredible. Happily, they sent us on our way with a bottle of each of their 13 different wines, so if you swing by the Metis office anytime soon, chances are you can try some, too.
At Metis, we represent a wide range of organizations, each with its own challenges and opportunities. But whether the client is a tech vendor or a consumer company or a non-profit agency, the tenets are the same: know the market, know the customer, know the product. Truro Vineyard’s product just happens to go down particularly easy on a beautiful fall day on Cape Cod. Speaking of which, if you’re cruising to the Cape between now and Thanksgiving, you should swing by the vineyard for a tasting. Drop us a line and we can get you some free passes.