Chicago is a great city. Lots of fascinating history, Millennium Park and Cloud Gate (you know, that cool mirror sculpture often referred to as “The Bean?”), a great airport, and the Magnificent Mile. And this week, it is home to the Internet Retailer Conference and Exhibition (IRCE) where three of our clients are sharing their industry-leading ideas and innovations aimed at optimizing an e-commerce website.
This is an exciting time for e-commerce companies. Customers are ready to shop again, and marketing spend is returning to the pockets of e-businesses as they search for impactful technologies that will reach customers online. IRCE is sure to be a hot bed of conversations around this topic – in fact the keynote of the conference is focusing on how to reach consumers in a frugal economy with approaches that increase conversion, brand recognition, customer engagement and overall marketing ROI.
Three of our clients are driving three key areas of this discussion, all focusing on effective ways to optimize ecommerce websites. If you are in the Windy City this week, blow by their booths and see how their products and services can revolutionize your customers’ shopping experience.
- Amadesa provides a SaaS-based Customer Experience Suite, offering website testing and personalization products such as A/B and multivariate testing, behavioral targeting solutions and more. Booth # 248 / @Amadesa
- Kampyle offers feedback analytics solutions for e-tailers to collect, analyze, measure and respond to online user feedback. Kampyle partners with companies to integrate its customer feedback analytics into Web analytics and CRM solutions such as Omniture, Google Analytics and Salesforce.com. Booth # 478 / @Kampyle
- SundaySky delivers a platform that automatically generates dynamic online videos out of existing web content that can be limitlessly scaled and placed across all channels including email, widgets, etc. Booth # 233 / @SundaySky
**Blogger note: If you are looking for things to do while in Chicago, check out Amadesa’s blog, as our resident Chicagoans offer up their best suggestions for places to visit, eat and dine while visiting their hometown.