Guest blog by Chad Hall, founder and vice president of sales at Ioxus, Inc.
“Why should we blog? We don’t have time.” It’s a statement we say frequently at Ioxus. We’re an emerging ultracapacitor startup with many internal technology priorities, and we’re always on the go working to establish a successful global presence. Well, for all of you out there who are muttering the same question, here’s the answer:
My colleague, Brendan Andrews wrote this blog, “Greening the Automotive Supply Chain.” Less than two months later and after Metis’ blog distribution, a Design World reporter wrote a standalone article based on it: “Are ultracapacitors poised to replace batteries?” The article quotes Brendan’s blog. Not only does the publication reach our target audience, the story provoked more than 75 Ioxus whitepaper downloads from leads including top-tier car manufacturers and military personnel. Our site traffic also skyrocketed by more than 300 percent compared to the day before.
Ioxus has built a worldwide presence among design engineers, media, analysts, partners, investors and other audiences due in part to our blogging efforts. While timelines and deadlines can come upon you quickly, if you plan and commit to blogging, you will see sales success.
A lot of marketing and PR firms make recommendations and simply back off if you say, “no.” They don’t describe the value or push you to the next level. Metis doesn’t allow this. Our team at Metis wants us to be successful, see return on our PR investment and drive awareness for our business. We listen to the experts – they’ve helped us build a formidable presence online and in the market at large.
It’s been 38 days since the BP oil spill. And I've noticed that even as politicians and BP executives continue to struggle over the details of the spill and how to stop it, other groups -- conservationists, greentech companies, green-energy lobbyists, policy makers -- are using this contamination as a catalyst for conversations about what the spill teaches us and what we can do better.
The contamination of the Boston water supply last month offered a similar opportunity to think about the bigger issues raised by a single event.
On Saturday, May 1, one of the first hot days of the year, I was enjoying a standard brunch with friends., Because of the heat, we were all swigging back multiple cups of water. Until, that is, the restaurant was raided by several police officers demanding that the manager remove all tap water from the tables. An odd, modern day prohibition? No—severe water contamination and lots of it. A 150-foot long pipe had ruptured, causing more than 265 million gallons of contaminated water to enter Boston’s water supply. All in all, the contamination impacted 2 million individuals across 38 municipalities. Consequently, a three-day water ban was placed over the city of Boston, leaving citizens without access to fresh water. It made me realize how much we take fresh water as a given. While we may be a population obsessed with bottled water, ultimately, we know that we can turn on a sink and have fresh, pure water on demand. More than a billion are not that lucky.
Boston has historically had one of the purest supplies of drinking water in the country. So much so that it is one of only five U.S. cities exempt from the Environmental Protection Agency’s filtration requirement. Yet, during the ban, we could not brush our teeth, wash dishes, water our animals, wash laundry or drink from the supply upon which we’ve become so mindlessly dependent. I say this with a tremendous sense of guilt, but in many ways the past couple of days have been otherworldly.
Coffee shops, ubiquitous throughout the city, ported handwritten signs, declaring they could no longer serve coffee. Citizens bemoaned this inconvenience and businesses like Dunkin Donuts lost an average of $13,000 per day by store. Convenience stores were stripped of their bottle water supply as citizens bulked up their coffers, unsure of when the ban would be lifted. Ironically, for myself and so many, it was the small things that I missed the most, like grabbing a cup of coffee on the way to work. Which made me realize all the more how privileged we are to have such access to clean water. The biggest inconvenience I suffered was having to prepare coffee at work. I knew the water would come back. That it would be clean, safe and drinkable.
While the water ban was more or less a three-day adventure for Boston, it’s a day-to-day reality for a huge percent of the world. The IRC estimates 1.1 billion, or one in six, people rely on unsafe drinking-water sources on a daily basis. This inequity, resulting from an inadequate access to water supply and the consequent impact on sanitation and hygiene, leads to the death of more than 1.5 million children each year. Pure and simple, clean water should be a guarantee for everyone.
It’s evident that a united, global effort is needed to guarantee this immense need is met. As an individual, where do you start? A great place to begin is to educate you on the realities. World Water Day (which passed on March 22) offers a rich array of resources to learn about this inequity and mobilize. The Water Project, which works to brings clean water to Africa and India expands on these resources and offers a donation option.
Imagine if those three days were a lifetime and bottled water was not an option. For some, that day is already here.
It’s time to act. What will you do?
Give it up for Cleantech once again! One of our partners, FullPower, Inc., a full-service consulting firm that provides services for the renewable energy storage market, announced today that it is launching The Advanced Energy Storage 2010 Conference and Exposition (AES2010), a conference for scientists, engineers and manufacturers who are developing and deploying green energy generation and efficient power distribution solutions for communities worldwide. AES2010 will take place October 12 -14, 2010 at the beautiful Catamaran Resort in San Diego, Calif.
FullPower, Inc. also is offering industry sponsorship and speaking opportunities that will address critical industry issues within renewable energy generation, smart grid, transportation, manufacturing and the development of advanced materials and nanotechnologies. Attending companies include: Sempra Generation, Ioxus, Inc. (Metis client), NessCap Ltd., Maxwell Technologies, EnerG2, National Renewable Energy Laboratory, Lockheed Martin, Ballard Fuel Cells, Quantum Transportation, Dressler-Rand, Firelake Capital, ReliOn, UltraLife, PowerGenix, Axion International Power, IVUS, U.S. Army REDCOM and Institute for Transportation Studies.
We all know that consumers continue to look for ways to respond to limited resources, international security concerns and global warming, the demand for new energy sources continues. Therefore, that demand exists in each of the following event topics:
- Using advanced energy storage to distribute power when and where it is needed via a smart grid.
- Establishing new, cost-effective energy storage solutions to extend the range and performance characteristics of electric and hybrid-electric vehicles.
- Addressing the potential environmental nightmare posed by the proliferation of portable electronics and the eventual need for extensive battery disposal.
- Identifying the financial sources available to promote the growth of clean technologies and green solutions.
To register for the event or inquire about sponsorship or speaking opportunities, go to www.fullpowerinc.com/AES2010.html. FullPower, Inc. and Metis look forward to meeting you there.